A report by the Shehu Musa Yar’Adua Foundation highlights its anti-corruption campaign, which aims to create more demand for accountability from Nigerian citizens. The report outlines communication strategies that convey the costs of corruption while emphasizing that that the problem is solvable. A MacArthur grantee, the Yar’Adua Foundation and its Nigerian partners amplify investigative reporting and anti-corruption stories, using behavioral change messaging to empower citizens to hold others accountable. They encourage citizens not to tolerate even small instances of corruption in everyday life.
