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Households in China tend to have high awareness of climate change and the impact of carbon emissions but see little personal agency or personal benefit in reducing emissions, according to a report from Energy Foundation China. The report found perceived obstacles to reducing carbon emissions were high costs, uncertainty of the impact of individual actions, and the belief that a low-carbon lifestyle hurts quality of life. Energy Foundation China, a grantee, recommended a communication and public engagement strategy to demonstrate individual benefits to lifestyle and wellbeing, beyond the altruistic community benefits of addressing climate change.