
Technology should be a tool that supports and affirms our individual and collective well-being. But throughout our society, its continuous, rapid, and boundless expansion has too often led to real-world disruptions and deeply systemic harms. With MacArthur support, Spitfire, a strategic communications firm, has articulated an affirmative futures strategy and message guide to shape how we relate to and use technology. It is more important than ever to ensure that humanity is centered in the design, deployment, and governance of artificial intelligence and other socially consequential technologies. Built collectively with leaders and advocates working to advance technology in the public interest, this guide is designed to support civil society organizations in their efforts to create a new narrative that centers an affirmative vision for our futures.