Social Impact Fund

Show Me Campaign

The Social Impact Fund is the fiscal sponsor for the Show Me Campaign, a project of entertainer John Legend that promotes change by raising public awareness and shaping public opinion on key issues, including youth education and mass incarceration. The Campaign’s recently launched mass incarceration effort, known as #FREEAMERICA, seeks to achieve dramatic reductions in U.S. incarceration rates by shifting the popular narrative on incarceration and channeling public support for policy and practice reforms that reduce incarceration and reinvest savings in education, rehabilitation and reentry services. This award enables the Campaign to align its communications activities and messaging to support the goals of the Safety and Justice Challenge, the Foundation’s criminal justice reform initiative aimed at reducing over-incarceration by targeting the misuse and overuse of jails.

Established in September 2013, the Social Impact Fund incubates and advances the collective missions of charitable giving programs that strive for social change and philanthropic impact. This grant supports the development and launch of a new project, We Teach, which aims to engage teachers in identifying the challenges of and solutions for implementing Connected Learning. The project will be a collaboration of the National Writing Project, the Connected Learning Alliance, and Atom Factory, an entertainment and artists’ management company that also seeks to support education reform through artist involvement and communications.