Nucleus Impact

Populist is a non-profit organization that brings together world-class marketers and social innovators. This award provides support for a two-part curriculum, workshops, and consultation that will provide the nuclear policy community with communications tools to improve engagement and outcomes with critical constituencies. Outcomes include enhanced capacity on the part of the nuclear risk reduction community for communicating ideas and work products to its audiences.

Populist is a nonprofit marketing group that brings creating problem solving to bear on social innovation challenges. With MacArthur support, Populist convenes meetings, develops and tests responses to current, recent, and imminent nuclear issues. Intended outcomes include a more unified nuclear policy community, amplified responses to nuclear issues, and increased potency and momentum of responses.

Populist is a non-profit organization that brings together world-class marketers and social innovators. This award provides support for the second phase of its work, partnering with marketing company, Nucleus Branding, on catalyzing conversation and motivating engagement on nuclear policy issues. The first phase drew on qualitative research to empower the nuclear risk reduction community with new ways to speak effectively and persuasively with influencers; the second phase identifies specifically what to message and to whom. To do this Populist designs, fields, and analyzes a quantitative research study (providing statistically significant and projectable results). The ultimate output is a strategic roadmap that organizations in the field can use to communicate more effectively.