Greenpeace

Greenpeace is an independent campaigning organization, dedicated to ensuring the ability of the earth to nurture life in all its diversity. The purpose of the project is to understand whether and how political will for intact forest conservation can be shaped in Canada, the country with the third largest area of intact forest landscapes on the planet. Greenpeace is designing and implementing a sophisticated communications program with the aim to establish the pan-boreal region, the Great Northern Forest, as one of the planet’s most iconic forests, and expand the Canadian and First Nation constituencies that favor greater forest protection. The intended outcome is a shift in public perception and action in support of intact forests. Greenpeace's market research is inteded to establish a baseline of perceptions and shape a campaign with messaging activities that include social media, films, artwork, and education. At the end of the two-year project, the same market research partner will conduct a follow up assessment to identify statistically significant shifts in public perception of intact forests and collect qualitative information around the impact of the campaign.

To build support for reducing greenhouse gas emissions that contribute to global warming (over three years).

To build support for reducing greenhouse gas emissions that contribute to global warming (over three years).